So Samberg used the Emmy Awards broadcast to have some fun.
Password sharing is "simply not a big number," HBO CEO Richard Plepler told CNN's Brian Stelter earlier this year. For now, most video providers tend to look the other way. And, in general, those credentials are intended to be used only by family members within a household.īut additional unauthorized sharing of credentials will likely cost broadband-delivered video services $500 million this year, according to a recent report from Parks Associates. The sharing of streaming video subscription passwords became a laughing matter during last week's Emmy Awards, but the funny business could eventually become a problem for video providers.Ĭredentials such as an email address and a password are needed to access video services, including Netflix and Hulu.
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